According the Statista.com, in 2022, companies supporting the creator economy generated $511.7m via merchandising sales, while ad platforms working with content creators — only $47m.
Fashion LIVE is a platform for live shopping for premium fashion & beauty brands from the stylists who dress stars and invite celebrities to Live Fashion Rooms to talk about trends, sell brands and chat with users during a live stream.
With the combination of personalized user experience and AI trained on user likes & purchases our experts provide premium customers recommendations and amazing looks that users may not have thought of how to pair them with existing wardrobes.
Created by Oleg Kharuk, the former founder of the LEOMAX Group, one of the largest players in the live TV shopping industry in Eastern Europe, the platform is designed to give smart shoppers the entertainment experience and “taste education” from experts and opinion leaders in the fashion industry as they share tips and provide access to buy premium products in one click.
According to a RedSeer report, the size of the live commerce market in India is expected to grow rapidly — reaching a gross merchandise value of $5 billion by 2025. The categories that are expected to contribute to this growth are fashion, beauty and personal care.
Our Road Map
for 2023
As a pioneer in live-stream shopping, Fashion LIVE continues to innovate new ways of live entertaining content to keep users up to date with new trends and turn viewers into loyal customers.
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Analyzing the experience of China, where GMV through live commerce on platforms reaches $500 billion via influencers, we focus on developing corporate experts — opinion leaders in fashion segment.
Thus, for the success of the concept of personal fashion stylist service, it is necessary to increase the popularity of our opinion leaders via collaborations with social media influencers and celebrities.
In the fashion tech industry, the use of digital stylists and chatbots is starting to rise, because of the growing popularity of AI which improves purchase conversions. Based on the data that Fashion Live collects from our customers, we are developing a FashionGPT (coming soon) that will personalize an offer of looks & sets based on items images of the user’s wardrobe and AI-generated recommendations.
Based on our 12+ years of experience in live commerce, we aim to become a Fashion tech platform and a leader in live-stream shopping for fashion & beauty segments in India and SEA* regions.
* Include: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam